Shenzhen Augmented Data Sculpture

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Shenzhen Augmented Data Sculpture is a Projected-AR Audio-Visual installation commissioned by PLD Marketing & Planning Co. and made by Blending Pixels.
It was exhibited on 4th December in Huaqiang North Road Commercial District to celebrate the 40th anniversary of the establishment of the special economic zone of Shenzhen.

I worked as a 3d Artist for Blending Pixels for the creation of the sculpture and the content of the projection.

The Data Sculpture

I developed the sculpture conceived by Roberto Santoro with Houdini, to allow procedural creation and continuous iterations.

The model was generated using the actual data of the last 40 years. It aims to represent Shenzhen's development through the evolution of architecture and the community's growth populating it

We plotted Shenzhen towers’ height data, combined with the population growth, and let the system generate a cube formation. It took about ten generations and 25 versions to came up with the following result. We also added other emblematic cubic structures to represent the Civic Center and Nature as the basement of everything.

The Projected-AR audio-visual installation

The augmentation consists of a three minute long Projection MappingShow. We conceptually divided into three chapters and projected the video content on the 3.8 meters sculpture, made from blocks of hi-density polyurethane foam.

The Content

I created a custom system to generate the tree. Since it has a specific shapes, the system creates the branches on a Main curve, which in this cave was draw by hand to follow the sculpture shape.